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What Is Liconsa?

MISSION

Liconsa is majorly a state-owned company devoted to the industrialization and distribution of high-quality milk at a reasonable price, whose main purpose is supporting the nutritional resources of disadvantaged families to contribute to human capital development.


VISION

To be the leading, self-financed and most innovative social development entity, strongly committed to fully serve the target population by improving industrialization and distribution processes of highly nutritive milk at an affordable price.


HISTORY

In 1944, the Social Milk Supply Program was implemented with the inauguration of the first milk-producing facility of National Distribuidora y Reguladora, S. A. de C. V. (Nadyrsa).  

In 1945, a group of businessmen, aware of the need of increasing the offer of milk in Mexico City, established "Lechería Nacional, S. A. de C. V." By 1950, the Compañía Exportadora e Importadora Mexicana, S. A. (CEIMSA) took on the elaboration, distribution and selling activities of imported milk, which was reprocessed in Mexico in order to ensure its high quality and reasonable price for disadvantaged families.

The plant of Liconsa located in Tlalnepantla started operating in 1954. This facility produces nowadays the largest volume of milk in comparison to the other industrial units; its initial milk rehydrating capacity was of 30 thousand liters a day, currently it produces 1 million 230 thousand liters of milk every day.

In 1961, the Federal Government decided to establish Compañía Rehidratadora de Leche CEIMSA, S. A.; then in 1963, the company changed its name to Compañía Rehidratadora de Leche Conasupo, S. A. Afterwards, in 1972, the name was modified again to Leche Industrializada Conasupo, S. A. de C. V. Finally, in 1994, during the reorganization process of the Social Development Ministry, the company was named Liconsa, S. A. de C.V.


LICONSA TODAY

Nowadays, Liconsa is majorly a state-owned business devoted to the industrialization of high-quality milk and its distribution at subsidized prices, in order to contribute to the proper nutrition of millions of disadvantaged Mexicans, especially children under 12, as well as other vulnerable sectors of the population, such as women between 13 to 15 years of age, pregnant or lactating mothers, women between 45 to 59 years of age, people with chronic diseases or physically impaired, as well as elderly citizens (60 and more).

Liconsa's milk is fortified with the main nutritional elements of which most of the disadvantaged population, especially children, lacks of: iron, zinc, folic acid and vitamins A, C, D, B2 and B12.

Several studies carried out by the Instituto Nacional de Salud Pública (National Institute of Public Health) show children who consume Liconsa's fortified milk frequently, present lower anemia, iron deficit and chronic malnutrition rates; they grow taller and develop more muscles; they also show higher physical capacity and an improved mental development.

 

 

Última modificación :
Jueves 26 de Agosto de 2010 (17:07:56) por Eduardo Canto R.

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